Company profile · Higher education

Ho Chi Minh City University of Law

A rich history. New possibilities.

Ho Chi Minh City University of Law profile — publication overview
Client

Ho Chi Minh City University of Law

Publication

University profile

OHHA's role

Publication design · Layout · Imagery presentation

01 / The challenge

Highlight achievements.
Present a professional, international outlook.

With 50 years of history, Ho Chi Minh City University of Law has many achievements to present. Earlier publications often focused on its past and accomplishments, while the perspectives of parents, students and partners were less visible. The new profile needed to retain that heritage while helping readers understand the value and opportunities the university offers them.

Ho Chi Minh City University of Law profile — publication design 1
02 / Our approach

Balance the information.
Open up opportunities to learn and collaborate.

OHHA reorganised information and presentation around readers' interests: the learning environment, development opportunities and partnerships. History and achievements are connected with the university's value today, balancing institutional information with the perspectives of those choosing, studying at or working with the university.

The visual system and layout maintain a formal tone while presenting an evolving university. The publication helps parents assess their options, students imagine the journey ahead and partners identify ways to connect.

Ho Chi Minh City University of Law profile — publication design 2
Ho Chi Minh City University of Law profile — publication design 3
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Ho Chi Minh City University of Law profile — publication design 5
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