Annual report design · 2024
Petrolimex
Expressing the strength of a key enterprise through a consistent design system.
Publication design · Layout & information hierarchy · Data graphics
A report needs identity and clarity.
Petrolimex's 2024 annual report carries the theme “The Strength of a Key Enterprise”. The design challenge was to express this throughout the publication while organising operational and governance information for shareholders, investors and partners.
From the cover imagery to the rhythm of each chapter.
Blue tones and bands of light suggest forward motion. City and infrastructure imagery on the cover is connected through converging lines; softer light trails carry this movement into chapter openers. The approach maintains a shared visual thread while creating variation between sections.
Help readers find and compare information.
Data pages use light backgrounds, white space and a hierarchy of headings. Charts, highlighted figures and notes are grouped so readers can move from an overview into detail. This demonstrates information design alongside imagery and publication layout.
